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This is the riverbed in front of my parents house, the riverbed in which I spent many hours with my sisters catching tadpoles and looking for the best moss covered rocks on which to slide into deep pools when the river was running. Scampering through the riverbed was tricky at times, kind of like skiing, you have to “pick your path.”  Picking your path for me was scrambling to find the best, most efficient way to make it either across the river (if I was still wearing my school clothes) without getting wet, or finding the next pond in which to swim.

 

I was recently in the riverbed with two of my friend’s daughters. They were asking me for help “Auntie Jaisy! Which way do we go? How do we get up to that spot?” I found myself instinctively looking for “the best path.” It was so much fun (for me and the girls)! Off we went on our riverbed adventure after finding the path that worked best for them (in their case it was a path to find that big crayfish they spotted earlier).

 

The point of my sharing this with you is that perhaps you are in need of somebody to look for a path for your business, whether it is community relations and trying to find the best path in which to give back to your community, or perhaps it is simply trying to accomplish one of your marketing goals, and you’re not quite sure which path to take (or if there is even a path to begin with!). Give me a call, together I bet we can come up with the best path towards your goal.