I was on a walk earlier today and actually stopped in my tracks when I glanced to my left and saw this bike propped up on its kickstand, like it was just begging to be ridden!  The story behind this bike, I will likely never know.  Maybe someone was on their way into work on this bike and a friend stopped by to give them a ride so they left their bike in the driveway.  Maybe someone dropped it off as a surprise gift.  

The story I decided to tell myself (and you!), is that this bike represents my business.  Yes, it’s scary to start your own business, especially when all you have ever known is riding a bicycle with training wheels!  Yes, it’s a little bit daunting (really, no training wheels?  What happens if I fall/fail?), and yes it is exhilarating (just imagine how fast I will be able to go!).  

The beauty about riding a bike is that in order to make any progress, you need to keep pedaling, you need to keep moving, and in doing so, you get to keep your balance.  Am I right?  

So maybe you own your own business, or maybe you work for a great business.  Perhaps you need a little bit of help in keeping your balance and ensuring you keep on moving when it comes to marketing your product or service.  Give us a call, we can chat with you, and maybe help you a little bit as you navigate your way without training wheels.  Happy riding!

I was speaking with a client recently about her company and goals she would like to achieve. As we talked through her marketing strategy I said, “Let’s fish where the fish are.” Have any of you heard this saying before?

I grew up deep sea fishing with my Dad (hence posting this photo of one of my favorite days on the water), and one of the lessons I learned was if you hook up to a fish, there’s no sense in hightailing it out of there to search for the next one, why not stick around and see what else comes to the surface?

Same holds true for your marketing strategies. You know your product, you know your demographic, so why recreate the wheel? Just fish where the fish are! We can help you do that, give us a call, we are here to help you set those lines in the water and see what comes to the surface!