Fish Where The Fish Are

I was speaking with a client recently about her company and goals she would like to achieve. As we talked through her marketing strategy I said, “Let’s fish where the fish are.” Have any of you heard this saying before?

I grew up deep sea fishing with my Dad (hence posting this photo of one of my favorite days on the water), and one of the lessons I learned was if you hook up to a fish, there’s no sense in hightailing it out of there to search for the next one, why not stick around and see what else comes to the surface?

Same holds true for your marketing strategies. You know your product, you know your demographic, so why recreate the wheel? Just fish where the fish are! We can help you do that, give us a call, we are here to help you set those lines in the water and see what comes to the surface!